Web 2.0 Traffic

Put Volunteers Happily To "Work" Building Your Business...  It Almost Doesn't Seem Possible!

MySpace and Facebook. YouTube and Flickr. These wildly successful startups became worth billions of dollars through the free, voluntary "labor" of others.

Perhaps you already have a profile on MySpace; or you've uploaded photos to Flickr or videos to YouTube. You might even know that these are so-called "Web 2.0" companies.

But to most people, these are just websites where they can do "neat things."  Your daughter likely has a Facebook account and uses it to keep in touch. Your best friend may upload vacation photos to Flickr and watch YouTube videos of Radiohead concerts.

They have no idea that "Web 2.0" refers to Web sites that enable people to create content (text, images, videos) for them, for free, in a way that virally spreads the word to others to come and read/watch/interact with that content.  They, in turn, create their own content...

Round And Round It Goes, Faster And Faster

Web 2.0 sites are a blast, full of fun, interesting, offbeat "stuff."  Surfers enjoy the outlet... communication, information, community.  They don't care (usually don't even know) that they are actually building huge businesses for big companies.

How? Why?

Because Web 2.0 builds traffic insanely quickly.  If you've ever built a website, you already know that the biggest problem online is building free, targeted traffic.

All of this begs the question by small business people online...

"How can I capitalize on Web 2.0?"

Imagine visitors creating content for you.  For free.  Because they want to.

Unfortunately, Web 2.0 has been unavailable to small business sites (until now).  That leaves you, the small business person, on the outside, looking in, wondering how in the world you can capitalize upon people's desire to share, to show off, to help, to have fun, to contribute, in areas and ways that interest them.

Fortunately, I've figured out how to tap into the explosive viral power of Web 2.0, so YOU too can profit from where the Internet is heading.

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